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| Field name | Value |
|---|---|
| Title | Reasons given for purchase of 1955 or 1956 Hudsons by fourteen owners of such cars, among our sample of preliminary depth interviews |
| Box Number | 25 |
| Report Number | 682E |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Report |
| Industry | Automotive |
| Commissioned by | Brooke, Smith, French & Dorrance, Inc. |
| Conducted by | Institute for Motivational Research, Inc. |
| Place | Croton-on-Hudson, New York |
| Company | Go to Business Biographies |
| Brand | Hudson |
| Method | Interview |
| Keywords | Go to Glossary |
| Language | English |
| Document linked to |
A creative problem analysis and proposal for a motivational research program to study the sales and advertising problems of Hudson motor cars |