Refrigeration appliances and customer motivations - a research proposal - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Refrigeration appliances and customer motivations - a research proposal
Box Number	88
Report Number	1983A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1966 Find out more about this year
Document Type	Proposal
Industry	Household Goods
Commissioned by	American Motors Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	American Motors Corporation Go to Business Biographies
Brand	Kelvinator
Method	Interview
Keywords	refrigerator, marketing, public opinion, consumer, sales, electronic appliance, household appliance, consumer trend, buyer motivation, brand choice, public opinion Go to Glossary
Language	English
Document linked to	Refrigeration appliances and customer motivations