Regal Pale beer - Market Research and American Business, 1935-1965

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Field name	Value
Title	Regal Pale beer
Box Number	15
Report Number	412B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	18 Jun 1954 Find out more about this year
Document Type	Letter
Industry	Food and Drink
Commissioned by	Guild, Bascom & Bonfigli, Inc.
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	Regal-Amber Brewing, Co. Go to Business Biographies
Brand	Regal
Keywords	alcohol, beer, brewing industry, diet, drink, beverage, market share, sales, advertising, male consumer, female consumer, ideal brand model, packaging, labeling, advertisement effectiveness test, social status, flavor, quality Go to Glossary
Language	English
Document linked to	Proposal for a psychological research study on the sales and advertising problems of Regal Pale beer