Renuzit's Gentle - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Renuzit's Gentle
Box Number	26
Report Number	701C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1957 Find out more about this year
Document Type	Report
Industry	Cleaning Products
Commissioned by	Arndt, Preston, Lamb & Keen, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Renuzit Home Products Company Go to Business Biographies
Brand	Renuzit; Gentie
Keywords	cleaning product, floor covering, female consumer, women, housewife, stain remover, dry cleaning, carpet, furniture, scent, brand association, brand loyalty, mood, ideal brand model, safety, security, fear, brand awareness, name, color, packaging, labeling Go to Glossary
Language	English
Document linked to	A motivational pilot research study on the sales and advertising problems of Renuzit A motivational pilot research study on the sales and advertising problems of Renuzit