Replies to questions on motels - Market Research and American Business, 1935-1965

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Field name	Value
Title	Replies to questions on motels
Box Number	70
Report Number	1527E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	25 Oct 1962 Find out more about this year
Document Type	Memorandum; Supporting Material
Industry	Sport and Leisure
Commissioned by	Kroehler Manufacturing Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Keywords	consumer trend, attitude, public opinion, service station, motel, modernity, design, brand preference, brand choice, corporate image, dècor Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study of the sales, merchandising and advertising problems of Kroehler furniture Preliminary findings on the present furniture climate An executive summary of a motivational research study of the bridges and barriers to increased furniture sales An executive summary of a motivational research study of the bridges and barriers to increased furniture sales, vol. I A motivational research study of the bridges and barriers to increased furniture sales, vol. II A motivational research study of the image of Kroehler furniture as perceived by consumers and sealers, vol. III