Report of a motivational research study on the sales problems of Ford in Europe / Volume V. Sweden - Market Research and American Business, 1935-1965

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Field name	Value
Title	Report of a motivational research study on the sales problems of Ford in Europe / Volume V. Sweden
Box Number	64
Report Number	1388C.4
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1961 Find out more about this year
Document Type	Report
Industry	Automotive
Commissioned by	Ford-Werke AG
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Ford Motor Company Go to Business Biographies
Keywords	automobile, consumer, marketing, purchasing, product personality, car, symbolism, security, male consumer, quality, buyer motivation, competitor analysis Go to Glossary
Language	English
Document linked to	Bericht zu einer Motivstudie über die Verkaufsprobleme der Firma Ford in Europa Band IV. Schweiz