Report of a repeat motivational research study on the opportunities and the future of Fabricare plants - Market Research and American Business, 1935-1965

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Field name	Value
Title	Report of a repeat motivational research study on the opportunities and the future of Fabricare plants
Box Number	123
Report Number	2930B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1982 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories; Cleaning Products
Commissioned by	International Fabricare Institute
Conducted by	Ernest Dichter Motivations, Inc.
Place	Peekskill, New York
Company	International Fabricare Institute Go to Business Biographies
Brand	Fabricare
Method	Interview
Keywords	laundry, detergent, female consumer, housewife, clothing, cleaning product, advertising, marketing, dry cleaning, psychodrama, customer retention Go to Glossary
Language	English
Document linked to	Proposal for a repeat study on drycleaning and Fabricare Report of a repeat motivational research study on the opportunities and the future of Fabricare plants