Report on Mark Vardy package testing - Market Research and American Business, 1935-1965

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Field name	Value
Title	Report on Mark Vardy package testing
Box Number	72
Report Number	1553F
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1962 Find out more about this year
Document Type	Report
Industry	Hair and Beauty
Commissioned by	County Laboratories, Ltd.
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Company	County Laboratories, Ltd. Go to Business Biographies
Brand	Mark Vardy
Method	Test; Interview
Keywords	marketing, packaging, purchasing, hygiene, design, color, brand preference, competitor analysis, brand choice, design, brand association, male consumer, shape, femininity, anxiety, name, masculinity, scent, toiletries Go to Glossary
Language	English