Report on a copytest for "Dôle de Luxe" (canned pineapple) - Market Research and American Business, 1935-1965

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Field name	Value
Title	Report on a copytest for "Dôle de Luxe" (canned pineapple)
Box Number	105
Report Number	2414F
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1971 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Alfred Steinmann AG
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Alfred Steinmann AG Go to Business Biographies
Brand	Dôle de Luxe
Method	Interview; Test
Keywords	food, canned food, marketing, advertising, communication, design, cost Go to Glossary
Language	German; French
Document linked to	Proposal for a copytest on Dôle de Luxe pineapple slices