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Title Report on a creative analysis and ad test of the "close up of eyes" series
Box Number 42
Report Number 965F
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Financial Services
Commissioned by Toronto-Dominion Bank
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Toronto-Dominion Bank
Method Test; Interview
Keywords
Language English