Report on a qualitative study on the consumption of chocolate in the United Kingdom - Market Research and American Business, 1935-1965

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Field name	Value
Title	Report on a qualitative study on the consumption of chocolate in the United Kingdom
Box Number	110
Report Number	2537C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1972 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Cadbury Schweppes, Ltd.
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Cadbury Brothers, Ltd. Go to Business Biographies
Brand	Cadbury
Method	Interview
Keywords	chocolate, market segmentation, consumer trend, buyer motivation, attitude, food habits, gift, children, biscuit, corporate image, foreign product Go to Glossary
Language	English
Document linked to	Proposal for a psychological study on chocolate, especially on count lines in Germany