Report on a study of the buying motivations for ladies' outerwear from mail order firms - Market Research and American Business, 1935-1965

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Field name	Value
Title	Report on a study of the buying motivations for ladies' outerwear from mail order firms
Box Number	115
Report Number	2667C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1972 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	Grossversandhaus Quelle; Gustav Schickedanz KG
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Grossversandhaus Quelle; Gustav Schickedanz KG Go to Business Biographies
Keywords	clothing, shopping, mail order, catalog, female, female consumer, marketing, attitude, brand choice, West Germany Go to Glossary
Language	German