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Title Report on listener reactions based on Lazersfeld - Stanton program analyzer: "Wilderness Road" and "Cimarron Tavern"
Box Number 1
Report Number 019
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Broadcasting
Conducted by CBS Research Department
Place New York, U.S.A.
Company
Brand CBS
Method Interview; Questionnaire; Focus Group
Keywords
Language English
Document linked to Lazersfeld – Stanton program analyzer, "Mother and Dad" #1: broadcast August 10, 1942: report on listener reactions