Research design for Novahistine motivation research project - Market Research and American Business, 1935-1965

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Field name	Value
Title	Research design for Novahistine motivation research project
Box Number	76
Report Number	1681A.Add
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	09 Sep 1963 Find out more about this year
Document Type	Memorandum
Industry	Healthcare and Pharmaceuticals
Commissioned by	Pitman-Moore Company; MacManus, John and Adams, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Pitman-Moore, Inc. Go to Business Biographies
Brand	Novahistine
Method	Interview
Keywords	medicine, public opinion, disease, drug therapy, advertising, health, doctor, market share, promotion, corporate image, quality Go to Glossary
Language	English
Document linked to	Proposal for Pitman-Moore's Novahistine A summary of main findings and practical applications on Pitman- Moore's Novahistine A summary of main findings and practical applications on Pitman-Moore's Novahistine Addendum to Novahistine final report