Research for marketing planning - a proposal - Market Research and American Business, 1935-1965

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Field name	Value
Title	Research for marketing planning - a proposal
Box Number	82
Report Number	1856A.2
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1965 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Ball Brothers Company, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Ball Brothers Company, Inc. Go to Business Biographies
Brand	Ball
Method	Interview; Test
Keywords	housewife, canned food, canning, brand choice, female consumer, family, tradition, corporate image, promotion, market share, equipment Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study to determine how to motivate women to engage in home canning Research in action - a proposal An evaluation of the growth potential for home canning