Research memo on Colgate's Gardol announcement ads - Market Research and American Business, 1935-1965 - Adam Matthew Digital

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Field name	Value
Title	Research memo on Colgate's Gardol announcement ads
Box Number	12
Report Number	348E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	27 Nov 1953 Find out more about this year
Document Type	Memorandum
Industry	Personal Products
Commissioned by	Ted Bates & Company
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Company	Colgate Palmolive Peet Company Go to Business Biographies
Brand	Colgate
Method	Test
Keywords	teeth, toothpaste, oral hygiene, advertising, advertisement effectiveness test, testing, corporate image, children, testing Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study to determine the opportunity for Colgate to profitably market a new men's shampoo and men's hairdressing A psychological study of the deodorant market and opportunities for new product developments Proposal re: marketing opportunities for sugar-free chewing gum Springboards and barriers to the introduction of a new Colgate chewing gum Proposal re: marketing a new chewing gum Option for a new liquid analgesic Proposal for a motivational research study to determine how Colgate can most successfully enter the deodorant market with a new product Proposal for a motivation study on the marketing potentials and appeals of a new Colgate product Proposal for a motivational research study: how Colgate- Palmolive can most effectively employ its corporate image Letter proposal to Colgate Palmolive, Co. re: best ways to discover consumer needs for totally new products (household division) A motivational research study to determine new household product possibilities Letter proposal to Colgate Palmolive, Co. re: new products (toilet articles)

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