Research outline for an investigation of the medicated shampoo market with emphasis on the comparative image of Vosene and Loxene - the pilot study phase - Market Research and American Business, 1935-1965

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Field name	Value
Title	Research outline for an investigation of the medicated shampoo market with emphasis on the comparative image of Vosene and Loxene - the pilot study phase
Box Number	64
Report Number	1376A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	05 Sep 1960 Find out more about this year
Document Type	Memorandum; Report
Industry	Hair and Beauty
Commissioned by	Beecham Group
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Company	Beecham Group, Ltd. Go to Business Biographies
Brand	Vosene; Loxene
Method	Test; Interview
Keywords	shampoo, housewife, female consumer, hair product, cosmetics, packaging, color, brand association, corporate image, marketing, medicine, product personality, brand choice, name Go to Glossary
Language	English
Document linked to	Depth interview analysis for an investigation of the medicated shampoo market with emphasis on the comparative image of Vosene and Loxene Pilot study on the new Vosene package A visual experiment on a proposed design for Vosene, tachistoscopic display test, and TV tests A report on the legibility of the new Vosene packet