Research plan for gasoline brand association survey - Market Research and American Business, 1935-1965

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Field name	Value
Title	Research plan for gasoline brand association survey
Box Number	1
Report Number	7A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Proposal
Industry	Energy and Utilities
Company	Socony-Vacuum Oil Co., Inc. Go to Business Biographies
Brand	Mobilgas; Mobiloil
Method	Interview
Keywords	research plan, automobile, car, driver, driving, oil, service station, petrol, petroleum, gasoline, brand association, patriotism Go to Glossary
Language	English
Document linked to	Additional descriptive language to accompany the Mobilgas and Mobiloil psychological survey