Resistance still to be conquered - a motivational research study of the Broxodent automatic toothbrush - Market Research and American Business, 1935-1965

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Field name	Value
Title	Resistance still to be conquered - a motivational research study of the Broxodent automatic toothbrush
Box Number	86
Report Number	1945C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1966 Find out more about this year
Document Type	Report
Industry	Personal Products
Commissioned by	Etablissement AESUP
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	E. R. Squibb & Sons Go to Business Biographies
Brand	Broxodent
Method	Interview
Keywords	oral hygiene, electric toothbrush, advertising, dentist, female consumer, housewife, anxiety, fear, social psychology, children, color, salesman, brand awareness Go to Glossary
Language	English