Restoring emotional appeal to car interiors - a psychological research study of dealers attitudes toward leather upholstery - Market Research and American Business, 1935-1965

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Field name	Value
Title	Restoring emotional appeal to car interiors - a psychological research study of dealers attitudes toward leather upholstery
Box Number	25
Report Number	689C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1957 Find out more about this year
Document Type	Report
Industry	Automotive
Commissioned by	Upholstery Leather Group
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Upholstery Leather Group Go to Business Biographies
Method	Interview; Test
Keywords	automobile dealer, car, leather, consumer, sales, buyer motivation, upholstery, guilt, buyer decision process Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study of consumer attitudes toward leather upholstery in automobiles