Revised proposal for a motivation research study of the youth market - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Revised proposal for a motivation research study of the youth market
Box Number	99
Report Number	2258A Revised
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1969 Find out more about this year
Document Type	Proposal
Industry	Motion Picture
Commissioned by	Paramount Pictures Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Paramount Pictures Corporation Go to Business Biographies
Brand	Paramount
Method	Interview
Keywords	motion picture theatre, leisure, marketing, advertising, youth, young consumer, market segmentation, cinema, brand preference, word-of-mouth advertising, newspaper advertising, buyer motivation, brand preference Go to Glossary
Language	English
Document linked to	Proposal for a motivation research study of the youth market