Revised proposal for a motivational research study on the hotel and motel customer of the future - Market Research and American Business, 1935-1965

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Field name	Value
Title	Revised proposal for a motivational research study on the hotel and motel customer of the future
Box Number	97
Report Number	2191A Revised
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1969 Find out more about this year
Document Type	Proposal
Industry	Travel and Tourism
Commissioned by	The American Hotel and Motel Association
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	American Hotel and Motel Association Go to Business Biographies
Method	Interview; Test; Focus Group
Keywords	hotel, motel, marketing, consumer trend, modernity, travel, corporate image, price, pricing, comfort, security, identity, brand choice, masculinity, femininity Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on the hotel and motel customer of the future