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| Field name | Value |
|---|---|
| Title | Rokeach |
| Box Number | 62 |
| Report Number | 1368A |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Letter |
| Industry | Food and Drink |
| Commissioned by | Smith/Greenland, Inc. |
| Conducted by | Institute for Motivational Research, Inc. |
| Place | Croton-on-Hudson, New York |
| Company | Go to Business Biographies |
| Brand | Rokeach |
| Method | Interview |
| Keywords | Go to Glossary |
| Language | English |
| Document linked to |
A motivational test and analysis of new Rokeach labels A motivational research study of the major problem areas for Rokeach within the Kosher food market |