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Title Rough copy of analysis of Rolaids commercials (incomplete)
Box Number 40
Report Number 925C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Healthcare and Pharmaceuticals
Commissioned by Covington & Burling
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Brand Rolaids
Method Interview
Keywords
Language English
Additional information Includes many hand written notes.