Rough transcript of verbal progress report on Eye-Gene, to Pearson Pharmacal, Co. - Market Research and American Business, 1935-1965

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Field name	Value
Title	Rough transcript of verbal progress report on Eye-Gene, to Pearson Pharmacal, Co.
Box Number	42
Report Number	966B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1959 Find out more about this year
Document Type	Report
Industry	Healthcare and Pharmaceuticals
Commissioned by	Pearson Pharmacal Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Pearson Pharmacal Company Go to Business Biographies
Brand	Eye-Gene
Method	Interview; Test
Keywords	health, eye care, medicine, merchandising, promotion, drug, drugstore, buyer motivation, cosmetics, beauty, female consumer, corporate image, psychometric testing, science, anxiety, safety Go to Glossary
Language	English
Document linked to	Eye-Gene Examining the sales, marketing and advertising of Eye-Gene, and developing new directions for Eye-Gene - a motivational research study Letter-memo on questions re: Eye-Gene Outlining scope of study