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Field name | Value |
---|---|
Title | Sales and advertising problems of The Toni Company proposal for a psychological research study |
Box Number | 5 |
Report Number | 88A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Document Type | Proposal |
Industry | Hair and Beauty |
Commissioned by | The Toni Company |
Conducted by | Ernest Dichter |
Place | New York, U.S.A. |
Company | Go to Business Biographies |
Brand | Toni |
Method | Interview; Observation; Test |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Memo on Toni Toni ad test: a psychological test conducted to determine the effectiveness of two Toni advertisements Sales and advertising problems of The Toni Company – Proposal for a psychological research study Memo – Toni Interviews Memo on new Toni Trio ad A proposal for a psychological research study on the children's market for Toni products |