Sales and advertising strategy for L'Oreal hair coloring products: a proposal for a motivational research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	Sales and advertising strategy for L'Oreal hair coloring products: a proposal for a motivational research study
Box Number	109
Report Number	2499A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1971 Find out more about this year
Document Type	Proposal
Industry	Hair and Beauty
Commissioned by	Cosmair N.Y., Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	L'Oreal Go to Business Biographies
Brand	L'Oreal
Method	Focus Group; Interview; Test; Consultation
Keywords	hair product, color, marketing, sales, brand, product personality, packaging, market segmentation, social psychology, young consumer, product differentiation, packaging, cost Go to Glossary
Language	English
Document linked to	A proposal for a motivation research study for L'Oreal hair coloring products