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Title Schlussbericht zu einer Motiv- und Marketing-Strategiestudie über Linde-Heimgefrierer: Die psychologischen Voraussetzungen einer optimalen Marketing- und Werbestrategie für Linde-Heimefrierer
Box Number 84
Report Number 1889C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Food and Drink
Commissioned by Gesellschaft für Linde's Eismaschinen
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Linde
Method Interview; Test
Keywords
Language German