Schlussbericht zu einer Motivstudie über Okasagold: Die psychologischen Voraussetzungen einer optimalen Marketing- und Werbestrategie für Okasagold - Market Research and American Business, 1935-1965

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Field name	Value
Title	Schlussbericht zu einer Motivstudie über Okasagold: Die psychologischen Voraussetzungen einer optimalen Marketing- und Werbestrategie für Okasagold
Box Number	84
Report Number	1901C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1965 Find out more about this year
Document Type	Report
Industry	Healthcare and Pharmaceuticals
Commissioned by	Hormo-Pharma KG.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Hormo-Pharma KG Go to Business Biographies
Brand	Okasagold
Method	Interview; Test
Keywords	female consumer, medicine, advertising, sex, women, femininity, housewives, health, lifestyle, social conditions, motherhood, slogan, competitor analysis Go to Glossary
Language	German
Document linked to	Erster Fortschrittsbericht zu einer Motivstudie über Okasagold: Die psychologischen Voraussetzungen einer optimalen Marketing- und Werbestrategie für Okasagold