Schlussbericht zu einer Motivstudie über die Verkaufs- und Werbeprobleme des "Kurier" - Market Research and American Business, 1935-1965

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Field name	Value
Title	Schlussbericht zu einer Motivstudie über die Verkaufs- und Werbeprobleme des "Kurier"
Box Number	73
Report Number	1584C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1963 Find out more about this year
Document Type	Report
Industry	Media and Publishing
Commissioned by	Kurier (Vienna, Austria)
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Kurier Go to Business Biographies
Brand	Kurier
Method	Interview
Keywords	newspaper reading, newspaper advertising, marketing Go to Glossary
Language	German
Document linked to	Vorschlag für eine Forschungs-Studie der Verkaufs-und- Werbeprobleme des "Kurier"