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Title Second phase: Mercury listening report on attitudes toward ride, power and image
Box Number 38
Report Number 885.18B
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Automotive
Commissioned by Ford Motor Company
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Ford
Method Test; Interview; Focus Group
Keywords
Language English
Document linked to A progress report on the sales and advertising problems of the Mercury
Edsel pilot study
The motivating response patterns to three Ford hardtop convertible commercials
The research advantages offered by the institute
Creative memo outlining the pros and cons of the economy car
Proposal for a motivational research study to determine how Lincoln sales can be improved in the face of increased competition from Cadillac and Imperial
Summary of Mercury progress report
A motivational research study of the distribution, markets and image of the English Ford
Summary report of major findings on middle-priced car study
A creative trend analysis of the low-priced small car field and of Ford's future role in this field
A pilot motivational research study of the Ford "You" institutional advertising campaign
Memo to Ford Motor Car Company: the middle priced car market
Proposal to the Ford Motor Company
Motivational research study testing Edsel spring magazine campaign and Edsel newspaper testimonial campaign
A pilot study on automobile usage and the automobile of 1962
Preliminary report on Ford and Opel
Memorandum outlining a "blueprint for action" for Lincoln
A memo of tentative findings on the Syracuse telephone test for Edsel division
Program of research for the Ford Motor Company central staff
A motivational research study of the sales problems of the Ford Taunus in Germany: a progress report
A quantitative validation of motivational research studies of the middle-priced car, the Mercury and the Edsel
A supplement of tables to a quantitative validation of the motivational research studies of the middle-priced car, the Mercury and the Edsel
Proposal for a motivational research study to determine the effectiveness of television and other media in selling automobiles
Schlussrapport einer motivstudie über die verkaufsprobleme der firma Ford in Deutschland
The differentiation of the images of the Mercury and the Edsel
Draft proposal for a motivational research study to increase the sales effectiveness of styling on 1959, 1960 and 1961 Mercurys
A supplement of quotations to a quantitative validation of motivational research studies of the middle-priced car, the Mercury and the Edsel
Ford "You" institutional magazine advertising campaign
Middle-priced car study: supplementary tables
Proposal for a motivational research study of southern-white attitudes towards the Ford Motor Company
Memo on the sales potential for Ford in South Africa
Proposal for a study to determine whether or not Ford should cut horsepower in its 1959 models
Memo on the sales potential for Ford in Australia
Proposal for a study to determine the weak points of Buick and Oldsmobile 1959 styling
Proposal for a study that studies the psychological segmentation of the automobile market and the role a car plays in expressing the individual personality of the motorist
A proposal for a motivational research study to determine the most significant aspects of car quality among Mercury and competitive owners
Summary outlines of some research projects that were discussed in October, 1958
A research study on the sales and advertising problems of Ford cars, specifically the Taunus
Proposal for a motivational research study to provide guideposts for design, advertising and marketing of 1962 car models in the M-E- L Division
Summary of outstanding trends and directions on Ford M-L listening post study
Second phase Mercury listening post report on attitudes toward ride, power and image
Outline of research procedures: remaining phases of Mercury listening post study
Possible "listening post" project to help MEL management keep their finger on the pulse of the car buyer during the 1960 model year
Listening post project: Ford Division, Ford Motors Company
Memo to Ford Motor Car Company
Research outline for Ford listening post study (phase I)
Summary of outstanding trends and directions on Mercury
Listening post project: Ford Division, Ford Motors Company
Ford listening post: interim memorandum on comparative image and positioning of four Ford makes
Summary of outstanding trends and directions on Ford M-L listening post study
Ford listening post: phase I - a motivational research study on comparative image and positioning of the Ford makes
Memo to Ford Motor Company
Proposal for an additional study for Switzerland and eventually also for other countries
Outline of research procedures: remaining phases of Mercury listening post study
Research outline for Ford listening post study (phase I)