Selecting a new name for Baby Bidette – a pilot motivational research study - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Selecting a new name for Baby Bidette – a pilot motivational research study
Box Number	107
Report Number	2467D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1971 Find out more about this year
Document Type	Report
Industry	Healthcare and Pharmaceuticals; Personal Products
Commissioned by	Youngs Drug Products Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Youngs Drug Products Corporation Go to Business Biographies
Brand	Baby Bidette
Method	Interview; Focus Group; Test
Keywords	baby wipes, marketing, toilet paper, children, mother, family, design, product sample, brand, corporate image, name, brand association, packaging, hygiene Go to Glossary
Language	English
Document linked to	Selecting a new name for Baby Bidette – a proposal for a motivation research study