Seven motivational opportunities for Larro Feeds in 1956-1957 (a field research study) - Market Research and American Business, 1935-1965

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Field name	Value
Title	Seven motivational opportunities for Larro Feeds in 1956-1957 (a field research study)
Box Number	27
Report Number	722C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1956 Find out more about this year
Document Type	Report
Industry	Animal and Agriculture
Commissioned by	General Mills, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	General Mills, Inc. Go to Business Biographies
Brand	Larro Feeds
Method	Interview; Test
Keywords	brand, livestock, animal food, farm, farming, farmer, agriculture, sales, women farmers, brand switching, family, brand choice, fear, projective techniques Go to Glossary
Language	English
Document linked to	Proposal Larro Feeds study A proposal for a motivational research program dealing with the sales and advertising problems of Larro Feeds