Siemens proposal – motivational analysis of international and American Siemens ads - Market Research and American Business, 1935-1965

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Field name	Value
Title	Siemens proposal – motivational analysis of international and American Siemens ads
Box Number	104
Report Number	2394A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	25 Sep 1970 Find out more about this year
Document Type	Proposal
Industry	Electronics and Technology
Commissioned by	Siemens U.S.A; Siemens AG
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Croton-on-Hudson, New York
Company	Siemens AG Go to Business Biographies
Brand	Siemens
Method	Interview
Keywords	electric, advertising, marketing, promotion, brand association, corporate image, signs and symbols, design, communication Go to Glossary
Language	German; English
Additional information	Contains two versions, the first in English the second in German. The note "translation dictated" apparently refers to the English-language document.
Document linked to	A motivation study on Siemens' image and advertising in the United States