Small scale pilot study to find the best way of presenting a line of prepared foods in cans - Market Research and American Business, 1935-1965

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Field name	Value
Title	Small scale pilot study to find the best way of presenting a line of prepared foods in cans
Box Number	70
Report Number	1521D1
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	30 Nov 1961 Find out more about this year
Document Type	Pilot Study
Industry	Food and Drink
Commissioned by	Crane Advertising, Ltd.
Method	Interview; Focus Group
Keywords	housewife, canned food, purchasing, marketing, female consumer, meat, name, flavor, promotion, label, quality, brand choice, brand preference, attitude Go to Glossary
Language	English
Document linked to	Pilot report on tinned food