The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Title Study to determine psychological appeals and resistances to the T. V. programme Our House, and to suggest methods by which the appeal of the programme may be strengthened
Box Number 71
Report Number 1531A1
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Letter
Industry Broadcasting
Commissioned by A. B. C. Television, Ltd.
Company
Brand ABC
Method Focus Group
Keywords
Language English
Document linked to An outline of an experimental investigation measuring the psychological impact of print advertisements as compared to television commercials
A motivation appraisal of the Our House program