Summary of a psychological research study on the sales and advertising problems of Palmolive soap - Market Research and American Business, 1935-1965

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Field name	Value
Title	Summary of a psychological research study on the sales and advertising problems of Palmolive soap
Box Number	5
Report Number	93C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1952 Find out more about this year
Document Type	Report
Industry	Personal Products
Commissioned by	Ted Bates Agency
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	New York, U.S.A.
Method	Interview; Test; Questionnaire
Keywords	beauty product, soap, female consumer, young adult consumer, women, sales, advertising, brand association, product personality, attitude, color, scent Go to Glossary
Language	English
Document linked to	The adolescent soap market: development of soap attitudes in young women and girls with specific reference to Palmolive soap A psychological approach to the problem of soap-buying