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| Field name | Value |
|---|---|
| Title | Summary of consultation on "Tide" |
| Box Number | 101 |
| Report Number | 2297E |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Memorandum |
| Industry | Cleaning Products |
| Commissioned by | Procter & Gamble |
| Conducted by | Ernest Dichter International Institute for Motivational Research |
| Place | Croton-on-Hudson, New York |
| Company | Go to Business Biographies |
| Brand | Tide |
| Method | Interview |
| Keywords | Go to Glossary |
| Language | English |