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| Field name | Value |
|---|---|
| Title | Summary of findings and practical applications |
| Box Number | 19 |
| Report Number | 524.1E |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Report |
| Industry | Automotive; Retail and Wholesale |
| Commissioned by | Harger-Haldeman Company |
| Conducted by | Institute for Motivational Research, Inc. |
| Place | Croton-on-Hudson, New York |
| Brand | Chrysler |
| Keywords | Go to Glossary |
| Language | English |
| Document linked to |
Proposal for a motivational research study of the new and used car sales and advertising problems of Harger-Haldeman A creative memo on increasing the influence of Harger-Haldeman salesmen on car purchase motivation |