Summary of four Carreras studies: new cigarette vocabulary, British youth, the 3/6 market, psychological segmentation - Market Research and American Business, 1935-1965

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Field name	Value
Title	Summary of four Carreras studies: new cigarette vocabulary, British youth, the 3/6 market, psychological segmentation
Box Number	87
Report Number	1964C. Ex.
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1966 Find out more about this year
Document Type	Report
Industry	Tobacco
Commissioned by	Carreras Group Marketing, Ltd.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Carreras Group Marketing, Ltd.; Philip Morris, Co., Ltd. Go to Business Biographies
Brand	Carreras
Keywords	youth, smoking, cigarette filter, smoker, product personality, corporate image, packaging, consumer trend, market segmentation, social psychology, personality profiling, health, flavor, brand choice Go to Glossary
Language	English