The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Title Summary of key findings and recommendations embodied in the motivational research study of the sales and advertising problems of Snowdrift shortening
Box Number 16
Report Number 435.1C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Food and Drink
Commissioned by Fitzgerald Advertising Agency
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Wesson; Snowdrift
Keywords
Language English
Document linked to Proposal for a motivational research study on the sales and advertising problems of Snowdrift
A progress report of a motivational research study on the sales and advertising problems of Wesson Oil
A motivational research study of the sales and advertising problems of Snowdrift shortening
Wesson Oil
Proposal on Snowdrift label
Charts for Wesson Oil progress report
Wesson Oil & Snowdrift Sales, Co.
A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Wesson Oil
Letter-memo on name "Whirl" to Fitzgerald Advertising (Wesson Oil)
Proposal for copy testing of Wesson "no smoke" ads