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Title Summary of key findings of progress report: a motivational research study on Chrysler's image in the seventies
Box Number 110
Report Number 2524B
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Automotive
Commissioned by Chrysler Motors Corporation
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Chrysler; Plymouth; Dodge
Method Interview
Keywords
Language English
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