Summary of major findings on Whitman candy - Market Research and American Business, 1935-1965

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Field name	Value
Title	Summary of major findings on Whitman candy
Box Number	67
Report Number	1463C - Sum.
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Report
Industry	Food and Drink
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Stephen F. Whitman & Sons, Inc. Go to Business Biographies
Brand	Whitman
Method	Interview
Keywords	corporate image, advertising, packaging, purchasing, marketing, candy, children, child consumer, snack, nutrition, buying habits, name, attitude, gift, guilt, price, pricing, design, reputation, product personality Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on the age of the Whitman sampler image The potentials for the Whitman Company in the present candy climate The potentials for the Whitman Company in the present candy climate - appendix II - detailed statistical data by sub-groups