Summary of meetings on Parliament - Market Research and American Business, 1935-1965

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Field name	Value
Title	Summary of meetings on Parliament
Box Number	27
Report Number	736E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	13 Mar 1956 Find out more about this year
Document Type	Supporting Material
Industry	Tobacco
Commissioned by	Philip Morris, Inc.
Company	Philip Morris, Co., Ltd. Go to Business Biographies
Brand	Parliament
Keywords	cigarette, smoking, tobacco, brand association, target market, promotion, advertising Go to Glossary
Language	English
Document linked to	A proposal for a motivational pilot study of the advisability of using the phrase "long size" in Marlboro packaging and advertising The motivations of word-of-mouth advertising in cigarettes Proposal for a motivational research study of the current and indicated future impact of Johnny Philip Morris on the advertising, promotion, merchandising and sales of Philip Morris cigarettes A motivational research study of the current and indicated future impact of "Johnny" Philip Morris on the advertising, promotion, merchandising, and sales of Philip Morris cigarettes The motivating response patterns to the Marlboro "Rancher" commercial