Summary of our major findings and recommendations from a motivational research & advertising study on Arnel in Germany - Market Research and American Business, 1935-1965

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Field name	Value
Title	Summary of our major findings and recommendations from a motivational research & advertising study on Arnel in Germany
Box Number	88
Report Number	1980C Ex. Sum.
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1967 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	Amcel, Co. GmbH
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Amcel, Co. GmbH Go to Business Biographies
Brand	Arnel
Keywords	corporate image, textiles, synthetic, public opinion, marketing, fabric, anxiety, security, comfort, packaging, fashion, femininity, design, symbolism, guilt Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on the sale and advertising problems of Arnel in Germany Bericht zu einer Motiv- und Werberstudie über Arnel in Deutschland