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| Field name | Value |
|---|---|
| Title | Summary of preliminary findings on consumer attitudes to home use of Dixie cup dispensers and Dixie cups |
| Box Number | 54 |
| Report Number | 1218B |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Report |
| Industry | Food and Drink; Household Goods |
| Commissioned by | Hicks & Greist, Inc. |
| Conducted by | Institute for Motivational Research, Inc. |
| Place | Croton-on-Hudson, New York |
| Company | Go to Business Biographies |
| Brand | Dixie |
| Method | Interview; Test |
| Keywords | Go to Glossary |
| Language | English |
| Additional information | There are two of these reports in the folder. One is corrected and one uncorrected. This copy has "corrected copy" written in pencil on the front cover. |
| Document linked to |
Letter proposal re: Dixie cups and containers A motivational research report on consumer attitudes to home use of Dixie cup dispensers and Dixie cups Research approaches to an effective marketing and advertising strategy for Fedders air conditioners The present image and future potentials of Cocoa Marsh: proposal for a motivational research study |