Summary proposal for a motivational research study on the problems of Dannon yogurt - Market Research and American Business, 1935-1965

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Field name	Value
Title	Summary proposal for a motivational research study on the problems of Dannon yogurt
Box Number	69
Report Number	1495A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	16 Jan 1962 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Dannon Milk Products, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Dannon Company Go to Business Biographies
Brand	Dannon
Method	Interview
Keywords	housewife, diet, dairy product, marketing, yogurt, purchasing, female consumer, flavor, brand choice, packaging, health, nutrition Go to Glossary
Language	English
Document linked to	A creative memorandum on the marketing problems of Dannon yogurt