Summary report on field test of two Pabst ads - Market Research and American Business, 1935-1965

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Field name	Value
Title	Summary report on field test of two Pabst ads
Box Number	9
Report Number	195.2E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Report
Industry	Food and Drink
Company	Pabst Brewing Company Go to Business Biographies
Brand	Pabst
Method	Test
Keywords	beer, alcohol, drink, beverage, brand, testing, advertising, advertisement effectiveness test, women in advertising Go to Glossary
Language	English
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