Supplementary memo - patterns of viewer response to TV channels - Market Research and American Business, 1935-1965

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Field name	Value
Title	Supplementary memo - patterns of viewer response to TV channels
Box Number	48
Report Number	1051.2C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1959 Find out more about this year
Document Type	Memorandum
Industry	Broadcasting
Commissioned by	Columbia Broadcasting System, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Columbia Broadcasting System, Inc. Go to Business Biographies
Brand	CBS
Method	Interview; Test
Keywords	television, television station, brand choice, corporate image, market segmentation, commercial, word-of-mouth advertising, family, brand loyalty, old fashioned, modernity, design, marketing, promotion, television advertising, guilt, motherhood Go to Glossary
Language	English
Document linked to	Motivation research study - comparative patterns of viewer response to CBS-TV in New York and Los Angeles Creative analysis of 15 depth interviews of respondent attitudes toward television stations in the St. Louis area Study on the comparative patterns of viewer response to TV channels in New York and Los Angeles Supplementary statistical analysis