Supplementary memo on field testing of new names for Farm Bureau Insurance Companies - Market Research and American Business, 1935-1965

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Field name	Value
Title	Supplementary memo on field testing of new names for Farm Bureau Insurance Companies
Box Number	12
Report Number	324E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1954 Find out more about this year
Document Type	Memorandum
Industry	Financial Services; Animal and Agriculture
Commissioned by	Farm Bureau Insurance Companies
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Company	Farm Bureau Insurance Companies Go to Business Biographies
Method	Test; Interview
Keywords	insurance, finance, agriculture, brand association, name, corporate image, testing, farm, farmer, farming, research, employee attitude, customer satisfaction, public opinion Go to Glossary
Language	English
Document linked to	Farm Bureau Insurance Companies Farm Bureau Insurance Companies A psychological research study on the selection of a new name for the Farm Bureau Insurance Companies Farm Bureau ad test Memo on Farm Bureau Name Change Series Preliminary Memo on Indicated Major Changes (Farm Bureau Insurance Companies)